In this episode, South Park satirizes the trend towards plant-based diets and the cultural shift in food consumption. The town’s residents are divided when a new meat substitute, “goo,” becomes the latest food craze. Randy Marsh sees an opportunity to expand his Tegridy Farms business by entering the market for plant-based products. Meanwhile, Eric Cartman and other students react strongly against the new food, leading to humorous conflicts and commentary on dietary trends and corporate influence in the food industry.